Proudly sponsored by PRIMEDIA INSTORE 
The POPAI SA Awards 2011 recognised for the 1st time excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.
The winners of the POPAI SA Awards 2011 were announced on the 26th October in Johannesburg. Congratulations to all!
Winners of the POPAI SA Awards 2011
Category 1. Product – FMCG – Other – Permanent
Gold:
POP2Position | Nokia Display Cradle | Nokia South Africa
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Silver:
Barrows | Coca-Cola Adaptable Free Standing Unit | Coca-Cola South Africa
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Category 2. Product – FMCG – Other – Temporary
Gold:
Hewitt & Associates | Kit Kat 75th Anniversary Pop-Up FSU | Nestle South Africa
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Silver:
Imagination Advertising | Quality Street Christmas 2010 | Nestle South Africa
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Bronze:
POD Communications | Med-Lemon: Hit Colds and Flu Hard | GlaxoSmithKline
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Category 4. Product – FMCG – Tobacco & Liquor – Temporary
Gold:
Fishwick Printers | Hansa Juke Box | SAB
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Silver:
Fishwick Printers | Castle Lite ‘Ice Ice Baby’ FSU | SAB
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Category 7. Services – All – Permanent
Gold:
SA Point of Purchase | Vodacom Dump Bin Display Unit | Vodacom
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Silver:
SA Point of Purchase | Vodacom Polemount Starter Pack Stand | Vodacom
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Category 10. Emerging/Main Market – All – Permanent
Gold:
Visual Fusion GLOBAL | Windhoek Solar Powered LED Lightbox | Brandhouse Beverages
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Category 13. Overall – Display of the Year
Gold:
Hewitt & Associates | Kit Kat 75th Anniversary Pop-Up FSU | Nestle South Africa
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About the Awards
There are 5 areas in the main competition covering all aspects of the P-O-P market including digital media in retail (DMiR).
The pinnacle of the competition is the presentation of the Display of the Year Award given to both the best temporary entry and the best permanent entry from all categories.
Closing date:
- Closed for 2011
How do I find out whether I have won?
By attending the awards ceremony:
WHEN: 26th October 2011
WHERE: The Crowne Plaza Hotel, Johannesburg
START TIME: 18:00
COST: R500 excl. VAT
Who can enter?
- Any designer or producer of P-O-P material, agencies, brand owners, services companies and retailers.
- The Awards are open to both POPAI members and non-members.
- Go to awards.popai.co.za and fill in the entry submission. We will contact you shortly with the invoice for payment. Your entry is not considered until payment is received.
What can be entered?
- Any display with a production run of 50 units or more (lower run for category 9) designed or manufactured by a South African producer for either an international or domestic customer may be entered. Displays designed or manufactured in South Africa for export are also eligible.
- Entries must have been produced and shipped between 1st March 2010 and 1st August 2011. However, yearly programmes such as automotive campaigns scheduled for the 2011 model year are eligible.
Judging criteria
All entries are judged against the following criteria:
• Marketing objectives and strategies
• Quality of the case history
• Design
• Construction
• Creativity
• Use of retail space
• Branding
• Communicative value
• Ability to drive sales or meet the objectives set by the client in the brief
• Any other factor the judges determine that make the display stand out against the others in the same category
Single / Multiple fee
POPAI members
1-5 = R1200 excl. VAT per entry
5-9 = R1100 excl. VAT per entry
10 – or more = R1000 excl. VAT per entry
Post Deadline Late Fees Apply
Non-POPAI members
1-5 = R1500 excl. VAT per entry
5-9 = R1400 excl. VAT per entry
10-or more = R1200 excl. VAT per entry
Post Deadline Late Fees Apply
Categories
1. Product
FMCG
- Other: Permanent (1)
- Temporary (2)
- Tobacco & Liquor: Permanent (3)
- Temporary (4)
Non FMCG
- Permanent (5)
- Temporary (6)
2. Services
- All : Permanent (7)
- Temporary (8)
3. Digital Media in Retail (DMIR)
- All: Permanent & Temporary(9)
4. Emerging / Main Market
- Permanent (10)
- Temporary (11)
5. Overall – Display of the Year
- All: Permanent (12)
- Temporary (13)
POPAI (Point of Purchase Advertising International) is the only global, not for profit, trade association exclusively dedicated to the retail marketing industry. Founded in 1936, POPAI comprises 20 national offices covering 45 countries and more than 1700 members internationally.
POPAI South Africa launched its chapter in 2007 and since gained a diverse membership which includes brands, retailers, agencies and service providers.
WHY SHOULD YOU JOIN? POPAI Members benefit from a range of activities such as:
- Retailer & Brand Forums.
- Annual POPAI Conference.
- Emerging Market Conference.
- Emerging Market Immersion Experience.
- Technical Seminars & E-learning course.
- Monthly newsletters related to global industry news.
- Awards ceremony to recognize excellence within the industry.
- Emerging Market and the C–Store Shopper & MAR Research.
- Free participation at the Green Project.
Goal of the Green Project is to reduce the environmental impact of P-O-P across the entire industry by meetings where roles and responsibilities of all involved members will be discussed and milestones agreed. - The largest online archive of retail marketing research studies, industry presentations and guides in the world.
- As a corporate member all your executives will be given direct access to a vast amount of research, information, materials, case studies and best practice examples from the US and other chapters around the world including direct access to www.popai.com
- You will have full access to the POPAI South Africa Members Area where you will be able to downloaded the latests research information, ‘How to guides’ and other relevant members information.
Click here and see what POPAI can mean to your company
Membership Options
Membership is at a corporate level and all executives have access to the benefits offered.
Annual membership fees are based on a turnover-related sliding scale as follows:
- Up to R25 million R5000
- R25 – R100 million R10 000
- R100 million plus R15 000
Application Form
Please fill in the registration form below:
