Education & Training


POPAI believes that continual training and education is vital for improving P-O-P performance. It helps you to think and see things differently. At this moment, our office in the UK is dedicated to the delivery of first class education, training and personal development opportunities to professionals in retail marketing industry. 


E-Courses

POPAI is committed to raising standards of practice across the P-O-P industry. That’s why we have created our short e-Courses. Delivered online, they allow you to further develop expertise and knowledge. All from the comfort of your own desk.

Our available e-Courses are listed below. Click on a link to learn more and start a course today.


 

P-O-P Textbook

Launched in 2012, P-O-P Advertising & The Shopper is the first textbook dedicated exclusively to the discipline of P-O-P advertising within the UK and Ireland. The book is an invaluable guide to P-O-P advertising, offering an overview, explanation and analysis of the full range of modern P-O-P advertising techniques – spanning retailer, brand and supplier practice and including both theoretical analysis and case examples of P-O-P at work. 


Would you like to buy this book? Please contact us - suko@popai.co.za

 

Marketing at Retail Events

Our events feature a varied program throughout the year where you can listen to speakers from big name retailers, brands, and leading P-O-P supply companies on industry best practice and the latest innovations. Come along, and take part in discussions on the big issues and to connect with other industry professionals. We also offer Emerging Market Immersion Experiences, to gain insight into the lesser known area of this markets unique relationship with retail.


Find out more about POPAI events

 

 

Technical Guides

Our technical guides cover a variety of manufacturing, design and development issues from print to plastics - all available as free downloads for members. 

Download technical guides