10 Ways Shopper Marketing Can Help to Improve Sales in a Tough Economy

27/11/14 at 7:19am

Although Shopper Marketing has only really permeated the marketing mainstream over the last few years, its proponents argue that it is an important move away from the short term and adversarial past of trade marketing and sales promotion tactics to a more strategic marketing discipline that has a key role to play in an integrated marketing approach. 

Read more: WPP



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