People power: turning customer experience into a marketing tool

07/11/14 at 10:07am

 

Why do companies spend so much money on branding?

When you ask executives this question, many say that branding is the best way to attract customers and foster loyalty. But there’s really more to the story. There’s actually a more effective way to attract and retain customers – and it has to do with the experience you deliver.

Read more: The Guardian



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