Six ways retailers can own 2015

26/11/14 at 8:50am

With the festive season already here, the retail sector is in the spotlight. How the sector fares is an indication of the economy’s health and retailers are under pressure to perform. Offshore retailers have successfully used mobile to connect with customers, but can SA brands unlock mobile value too?

There are just over 37-million adults in SA today and if you want to reach them there’s no better way than to use mobile technology. About 36-million people who are 15 and older have a cellular phone, which means that the opportunity for connecting with consumers this festive season is massive.

Read more: Business Day

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