Personalized shopping cart abandonment e-mails lead to sales

03/12/14 at 7:18am

Salesforce data show that 60% of shoppers who received personalized content after abandoning their shopping carts returned and made a purchase.Sending out a personalized e-mail soon after an online shopper abandons his shopping cart can help a retailer bolster its bottom line.

Read more: Internet Retailer

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