Study tracks Lowes Foods shoppers in real time

05/12/14 at 7:49am

Consumers at 10 Lowes Foods stores, including two in Forsyth County, are doing more than just grocery shopping as they walk down the aisles.

Their shopping behavior is being evaluated in real time - which aisles they walk down, which product categories they linger over - in an analytical partnership involving the Winston-Salem grocer, a local RockTenn division and Wake Forest University School of Business students.

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