Understand The Seismic Shift To Mobile & Make Peace With The Ghost Of Christmas Future

05/12/14 at 7:21am

It was only a year ago that many businesses we work with saw the mobile majority arrive, which meant that they began seeing half or more of their digital traffic originate from mobile devices.

Now, in holiday forecasts and surveys galore, mobile devices are projected to account for 53% of online shopping (IBM’s Quarterly Retail Forecast). And the projections seem to be receiving validation, with one source saying 37% of transactions took place on mobile devices over the period starting with Black Friday and ending after Cyber Monday.  Others placed the mobile commerce percentage somewhere between 20 and 30% of all online transactions around Thanksgiving, but also noted traffic numbers that were much higher.

Read more: Marketing Land

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