3 Proximity Marketing Trends that Retailers should Watch Out for

30/01/15 at 6:54am

The rapid adoption and usage of mobile devices has now expanded consumers’ openness to brand engagement early on in their path-to-purchase. A recent ‘Mobile Audience Insights Report’ released by NinthDecimal, a leading mobile audience intelligence company highlighted the fact that there is currently a huge gap between the the type of proximity marketing messages preferred by shoppers and the type of messages served in-store

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