CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers

22/01/15 at 7:18am

Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped to homes in bulk, an increasing number of consumers now add coffee, creamer, mascara, and candy to the online order. It has become more of a cross-purchase sale online.

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