New Car Buyers are Purchasing More Out of Want, Not Need

26/01/15 at 7:20am

According to's 2015 Automotive Buyer Influence Study, 61 percent of recent new car buyers reported that they purchased their latest vehicle due to a want—not a need. The study surveyed over 2300 new and used car buyers to understand their car shopping and buying journeys. This particular finding is significant, as it points to the increasing health of the automotive market.

Read more: PR Newswire



» Categories: None