It’s time to reevaluate your retail marketing strategies

03/06/15 at 9:06am

MarketeErs of soap, toothpaste, shampoo and other fast moving consumer goods spend crores of rupees trying to influence consumers’ purchase decisions at the point of sale in retail stores and supermarkets. This investment is worth it because it reaches consumers while they are in the store and ready to buy.

Read more: Financial Chronicle

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