In my opinion: packaging up in-store sales success with on-shelf marketing

14/07/15 at 8:00am

As consumers make in-store purchasing decisions faster than ever before, the brand battle for shopper attention and market share in today’s highly competitive retail environment intensifies. Arco Berkenbosch, Senior Vice President Innovation Smurfit Kappa, explains how shelf-ready packaging offers an effective way for FMCG marketers and retailers to influence decisions at the point-of-purchase.

Read more: Retail Times

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