Overcome Shopper Marketing Challenges

21/10/15 at 7:51am

 

Having spent 6+ years at a shopper marketing company, (before it was called “shopper marketing” — we just referred to it as in-store marketing), and listening to this session, it seems that the challenges marketers face have not changed all that much. Fortunately, the solutions have. Technology and the way consumers use it are helping us overcome these challenges in new and exciting ways.

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