Measuring the non-conscious mind of shoppers

11/01/16 at 6:44am

The science of retailing is nothing new. For decades, researchers and practitioners like Paco Underhill, E. Jerome McCarthy, and Dr. Herb Sorensen have studied consumer behavior in-store to the benefit of store owners. That means most retailers have used the same playbook, building their retail experiences around basic information like footfall, return visits, dwell time, shopping path, and buying habits. 

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