7 Tips to Connect with Millennials Through Direct Marketing

22/02/16 at 6:49am

Millennials are a highly coveted demographic. They're now the largest age group in the U.S. and, as they get older, they have the spending power to match. While many marketers and retailers assume that digital is the quickest way into their hearts, those who overlook direct mail are missing out. Ninety percent of millennials consider direct mail marketing reliable and more than half have purchased something based on offers through direct mail.

Read more: Retail Merchandiser

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