Study: Shoppers take to in-store video ads

19/04/16 at 8:48am

There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. OOH is a form of advertising that reaches consumers when they are outside of their homes, for example, in public places such as billboards or commercial locations and malls. eMarketer projected digital OOH advertising spending would reach $4.5 billion in 2019, up from $2.7 billion in 2014, in the United States alone.

Read more: VentureBeat

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