Long established retailers need to reinvent themselves, finds new BBC Radio 4 commissioned research

01/06/16 at 11:19am

New research from leading retail and shopper marketing agency, Savvy, carried out on behalf of BBC Radio 4, has taken a closer look at today’s shopper and reveals new and emerging trends. The survey (of 1,000 household shopping decision makers) looks at how shoppers are interacting with the retail world around them, the demands and behaviours of younger shoppers and what’s coming up next.

Read more: Retail Times

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