E-retailers need to engage consumers
According to Dirk Dijkstra, head of communications at Ensight, an international multi-channel marketing company, too many South African retailers are focused simply on having a functioning website as their sole point of contact, despite a recent report by PayU that 75% of local respondents actively participate in e-commerce. “Currently, the approach is not about actively [...]
Shopper marketing hitting the target
The growth of shopper marketing is expected to outpace other segments in the marketing mix over the next several years. This is according to Integer Group chairman Jeremy Pagden, who was in the country to drive the expansion of its SA operations. The Integer Group, a division of TBWA Worldwide, is one of the largest [...]
[Thought Leadership Digibates] 05: Marketing, media trends
The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year. This year’s Biz Trends Report was sponsored by Aegis Media. During the live audio stream just [...]
No ‘dramatic’ changes predicted for retail sector
Retailing in 2025 will look a lot like it does at the moment, according to Nielsen, a global information and measurement company that provides market research, insights and data. “The shopper is on the hamster wheel, there are not a lot of things that are changing as rapidly as we may think. “Considering everything that [...]
Spar Group result’s ‘solid’, but not ‘spectacular’
Spar Group’s half-year results are solid rather than spectacular, the company’s CEO Wayne Hook said on Wednesday, 9 May 2012. Group turnover for the six months ended March was at R21.7 billion compared to R19.1 billion during the previous period. Although trading in the first half was slightly better than expected, the food retail environment [...]
Cost pressures cut into Astral’s earnings
Higher feed and other input costs cut into Astral Foods’ (ARL) half-year earnings, and the poultry producer anticipates this scenario to play out again in the second half of its fiscal year. “We are expecting the prevailing business environment to not improve for the next reporting period with our key cost drivers like maize and [...]
Banning alcohol advertising misses the point – and the objectives
There is no doubt that South Africa has an alcohol-abuse problem. Alcohol-related problems such as foetal alcohol syndrome, physical and emotional abuse, drunk driving, severe medical conditions and a raft of social side effects are significant health and social concerns. Most South Africans acknowledge the challenge we face in respect of alcohol abuse and I [...]
Nestlé finds natural blue colorant – blue Smarties back
Following Nestlé’s move to incorporate non-artificial colours into its products, it undertook an extensive search for a natural blue colorant. This discovery has allowed Smarties to answer consumers’ demands and bring the much-loved blue Smarties back to the range. The re-launch campaign includes a desire to create meaningful moments between mom and child and heighten [...]
Kodak announces partnership with major European retailer
Kodak, the worldwide leader in retail print solutions with 105,000 Kodak Picture Kiosks, and DM-Drogerie Markt, Germany’s second largest drug store chain, have decided to continue their successful relationship. By end of 2012, DM will be the first European retailer to offer Kodak Photo Books and Kodak Personal Greeting cards nationwide, giving consumers the convenience [...]
Beefing up consumption
Retailers who were initially accused of not passing on lower red meat prices to consumers have “belatedly” started doing so, industry insiders say. A glut of red meat on the market has grown since December, brought about by high feed prices and drought in some producing areas. In addition, says Lardus van Zyl, chairman of [...]
POPAI Awards 2012
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