Where digital and physical media meet
The Witness newspaper has broken the mould of typical print media by integrating augmented reality as away to extend the life it physical print content. Using the Aurasma augmented reality app for iOS and Android, The Witness has bridged a gap between digital content and traditional print media by allowing readers to access extra content [...]
Top social media platforms
The latest report by the Global Web Index shows that Google+ has overtaken Twitter to claim the second spot behind Facebook as the most active social platform on the web. According to the report, Google+ grew in terms of active usage by 27% to 343 million users to become the number 2 social platform. This [...]
Minister mum on digital migration
National policy seems to be at a standstill in the Department of Communications, with little information coming from the minister’s office. This is problematic for the broadcasting industry, which is facing a raft of urgent deadlines. The continued delay on the policy front has put a spanner in the works of technology developments in the [...]
AI expands digital marketing
Crimtan, the UK digital advertising services company is having leading academics at the University of Brighton apply their expertise in artificial intelligence (AI), advanced mathematics and computer modelling techniques to develop their new marketing systems. Working via a knowledge transfer partnership (KTP) with Crimtan, the project – which has a value of £125,372 – will [...]
[Thought Leadership Digibates] 05: Marketing, media trends
The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year. This year’s Biz Trends Report was sponsored by Aegis Media. During the live audio stream just [...]
Mobile technology use balloons in SA
The number of internet users ballooned in SA last year, due to increased adoption of mobile technology, a new study released on Thursday revealed. The study, named Internet Access in South Africa 2012 and conducted by World Wide Worx with support from Howzit MSN online portal, said that the internet user base in the [...]
Tesco to roll-out in-store WiFi
Tesco has started rolling out free WiFi to every one of its 220+ Tesco Extra outlets in the country following a successful trial in four of its stores. Customers with Clubcards get unlimited access and can use their Clubcard numbers as a password on the WiFi network. Those without a Clubcard can get 15 minutes [...]
Waitrose customers heading online to spread cost of Christmas
Waitrose has revealed that its customers are already shopping online for Christmas, helping drive a 67% year-on-year surge in turkey orders and party food bought through its website. The supermarket chain is predicting that this Christmas will be its biggest ever for online orders, with internet sales expected to increase more than 250% compared to [...]
Can you afford not to sell online?
With the explosion in mobile internet access driven by the ready availability of smartphones at low cost and the reduced price of access, a revolution is in the making as more people than ever before look to use the web to inform their purchasing decisions. This revolution, says Johani Marais, country manager of HansaWorld in [...]
‘Daily deal addicts’ may impact holiday retail, report says
“Daily deal” sites like Groupon may have reshaped how a significant group of shoppers approach the critical holiday shopping season this year. A purchase doesn’t become a “good deal” until prices hit at least 50 percent off, according to a survey published Friday by the Retrevo consumer shopping site. Since almost three-quarters of shoppers who [...]
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