[Thought Leadership Digibates] 05: Marketing, media trends
The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year. This year’s Biz Trends Report was sponsored by Aegis Media. During the live audio stream just [...]
Mobile technology use balloons in SA
The number of internet users ballooned in SA last year, due to increased adoption of mobile technology, a new study released on Thursday revealed. The study, named Internet Access in South Africa 2012 and conducted by World Wide Worx with support from Howzit MSN online portal, said that the internet user base in the [...]
Tesco to roll-out in-store WiFi
Tesco has started rolling out free WiFi to every one of its 220+ Tesco Extra outlets in the country following a successful trial in four of its stores. Customers with Clubcards get unlimited access and can use their Clubcard numbers as a password on the WiFi network. Those without a Clubcard can get 15 minutes [...]
Waitrose customers heading online to spread cost of Christmas
Waitrose has revealed that its customers are already shopping online for Christmas, helping drive a 67% year-on-year surge in turkey orders and party food bought through its website. The supermarket chain is predicting that this Christmas will be its biggest ever for online orders, with internet sales expected to increase more than 250% compared to [...]
Can you afford not to sell online?
With the explosion in mobile internet access driven by the ready availability of smartphones at low cost and the reduced price of access, a revolution is in the making as more people than ever before look to use the web to inform their purchasing decisions. This revolution, says Johani Marais, country manager of HansaWorld in [...]
‘Daily deal addicts’ may impact holiday retail, report says
“Daily deal” sites like Groupon may have reshaped how a significant group of shoppers approach the critical holiday shopping season this year. A purchase doesn’t become a “good deal” until prices hit at least 50 percent off, according to a survey published Friday by the Retrevo consumer shopping site. Since almost three-quarters of shoppers who [...]
P&G Takes to the Subways to Sell Goods
Marketer Sets Up Virtual Stores in Prague Transit Hubs Attention shoppers: Dishwashing liquid is on sale at the far end of the subway platform. The world’s largest marketer, Procter & Gamble, has set up virtual stores in four of the busiest subway stations in Prague, where busy consumers on their way to and from work [...]
Mobile marketing: the facts you need for 2012
Five point three billion people have mobile phones. There are more people picking up a mobile phone every morning than those lifting a newspaper – and it’s not only to make calls. Mobile data traffic is trebling every year. Super mobile devices, tablets and smartphones have outsold PCs, laptops and net-books, combined, this year. The [...]
Retrevo: Retailers Need To Get Their Apps Together
You can try to wish them away and reminisce about the days when people shopped and purchased in physical stores. But shopping apps for mobile devices aren’t going away, and retailers have two choices when it comes to savvy shoppers with smartphones in their holsters: use ‘em or lose ‘em. Use the apps and mobile [...]
Wal-Mart, Facebook unveil partnership
(Reuters) – Wal-Mart Stores Inc and Facebook Inc unveiled a partnership on Tuesday to help the world’s largest retailer connect customers with its local stores. Wal-Mart launched My Local Walmart, a page that lets the retailer’s roughly nine million Facebook fans follow what is happening at stores in their neighborhoods. The effort covers about 3,500 [...]
POPAI Awards 2012
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