Different Light: Category Marketing
What is category marketing? It’s looking at your brand/consumer relationship in a totally ‘different light’ of possibility in categories of which you do not find yourself as part (video). It’s both exciting and empowering idea that has been around for a long time can be a great way to infuse new campaigns with a greater [...]
Telling and selling are merging
Shopper marketers got it wrong when they claimed 70% of purchase decisions were made in store. It’s actually 76%, says new US research by Point of Purchase Advertising International (POPAI). Half a decade ago when POPAI first quoted the 70% number it created a furore. There may be less fuss this time around. Telling and [...]
US Study: Self-checkout is here to stay
It’s true that some retailers, including Big Y and Albertson’s, have recently scaled back self-checkout, but they’re in the minority, according to a study published this week by RBR, which found that 2011 shipments of self-checkout terminals grew to a high of 26,700 — seven times the number shipped a decade earlier. The London-based research [...]
Shopper marketing hitting the target
The growth of shopper marketing is expected to outpace other segments in the marketing mix over the next several years. This is according to Integer Group chairman Jeremy Pagden, who was in the country to drive the expansion of its SA operations. The Integer Group, a division of TBWA Worldwide, is one of the largest [...]
No ‘dramatic’ changes predicted for retail sector
Retailing in 2025 will look a lot like it does at the moment, according to Nielsen, a global information and measurement company that provides market research, insights and data. “The shopper is on the hamster wheel, there are not a lot of things that are changing as rapidly as we may think. “Considering everything that [...]
Food shoppers across europe are ready for technology revolution
Eight out of ten (78% of) European shoppers believe internet and mobile technology could improve their food shopping experience in the future, according to new research published by IGD. The Spanish, French and British are most keen on digital innovations, and while the Germans and Dutch are less convinced, they still regard it as important: [...]
Townships not over shopped, wealthier Gauteng suburbs are
According to an accessibility study of large shopping centres in Gauteng done by AfricaScope, Maponya Mall is the closest to the largest number of people and within the shortest travelling time in Gauteng. 1.2 million people have access to the mall, within approximately 5 minutes travel time by road using a car or taxi. The [...]
November ATM stats signal increased consumer activity ahead of festive season
Latest statistics released by Spark ATM Systems, South Africa’s premier independent ATM deployer, reveal that average cash withdrawal values across the country increased in November, a positive sign ahead of the December festive season. The Spark Cash Index (SCI)*, which measures the average value of withdrawals across more than 1,500 Spark ATM’s throughout the country, [...]
Grocery market to be worth £184bn within five years – discounters, convenience and online key drivers
The UK food and grocery market is set to be worth £184bn by 2016, compared to £156.8bn in 2011, according to the latest research published today by IGD Retail Analysis. It said discount retailers, such as Aldi and Lidl, will be the key drivers of this expansion, growing at an annual rate of 10.1% to [...]
Climate change hits African agriculture says report
New research reveals that Africa will face significantly lower crop yields in the next 10 years as a result of increasing temperatures, threatening the food security of millions. The new report on climate change and African agriculture examined the extent of climate change impacts in Africa and their effects on food security, and found that [...]
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