Forget about consumers and start engaging with people
There’s so much discussion about the changes and related challenges marketers are facing in this highly connected, post-recessionary, networked age. What follows is a summary of an interesting book called “Marketing 3.0, From Products to Customers to the Human Spirit” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It basically explains that the history of marketing [...]
IS THERE A NEW CONSUMER MINDSET
Because of the recession? People tend generally to make everyday purchases based very often largely on habit. But when a person’s circumstances change, those habits can very often be disrupted. This is especially the case when a large-scale event, such as the current recession, occurs. It causes many people to re-think their everyday patterns of [...]
South Africa’s Leading Brands 2010
Here are the results of the 2010 Sunday Times Leading Brands. The Grand Prix Overland Favourite Brands were: Coca Cola Koo KFC Shoprite Tastic Nokia Pick ‘n Pay Sunlight Lucky Star Handy Andy See all the results Recommend on Facebook Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a [...]
Black diamonds: all that glitters is not gold
A thought-provoking research conducted by TNS Research Surveys has revealed what many marketers have all along ignored – that the black diamonds are not always what they seem to be and therefore they cannot be judged by their superficial cover (posh cars, suburban homes, designer clothes and shoes and many more). Instead, experts warn sellers [...]
Mobile internet shopping growing
A new global survey from KPMG has found that despite major concerns over privacy and data security, people around the world are rapidly adopting the mobile internet as an easy and convenient method of carrying out everyday transactions including banking and shopping. Compared with only 18 months ago, the global percentage of respondents who have [...]
Mobile vouchers could prove popular
Using a cross section of Shoprite and Checkers customers in what was reportedly the first mobile voucher study undertaken in South Africa, over 68% of participants said they are very interested in receiving mobile vouchers. The other interesting insight from the research is that consumers do not want spam on their phones; they want vouchers [...]
New Market Research Practices
An expert on branding, marketing communications and new product innovation, South African-born Ari Popper, North American president of the marketing research company Juicer, gave illuminating insights in evolving new research practices focusing on the ‘wisdom of crowds’ and ‘we’ research at the recent SAMRA conference. “For years now the dominant paradigm of market research has [...]
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