SAMRA accreditation drive to further lift research standards
“The SA research industry has recognised a need to establish a suitable benchmark for professional standards in research, and, to build these in the longer term future, across all facets of the process – from conceptualising to designing, implementing and interpreting research and its results,” explains SAMRA accreditation chair Alex Kessel. To this end, SAMRA [...]
Gini coefficient amongst highest
The skew distribution is confirmed by a Gini coefficient of 0.67 for South Africa, which is one of the highest in the world. This coefficient provides an indication of the level at which income is equally or unequally distributed throughout a population. A Gini coefficient of ‘1′ is an indication of complete income inequality with [...]
Income distribution research shows high skew
The Bureau of Market Research today, Monday, 1 March 2010, has released its report “Personal Income Patterns and Profiles for South Africa 2009″, which shows that 3.8% of the adult population earns 39.4% of total personal income, evidence that South Africa has a very skew income distribution. About 20.8% are in the R50 000-R300 000 [...]
Consumers often plan for unplanned purchases (USA)
According to a new study in the Journal of Consumer Research, shoppers often expect to buy a certain number of unplanned items and most have a pretty good idea of how much they’ll spend on them. Authors Karen M. Stilley, Jeffrey Inman (both University of Pittsburgh) and Kirk L. Wakefield (Baylor University) say that consumers [...]
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