Tel. 0861 7 POPAI (76724) | info@popai.co.za   

[Thought Leadership Digibates] 05: Marketing, media trends

Posted 21 hours, 1 minute ago @

The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year. This year’s Biz Trends Report was sponsored by Aegis Media. During the live audio stream just [...]

Millions more in SA turn to the web via phones

Posted 22 hours, 15 minutes ago @

The number of South Africans using the internet has risen significantly because of the use of cellphones, a new study has shown. Internet use in South Africa grew 25% in the past year, according to the study by research company World Wide Worx and the Howzit MSN online portal. By the end of 2010, 6,8-million [...]

Food shoppers across europe are ready for technology revolution

Posted 1 week ago @

Eight out of ten (78% of) European shoppers believe internet and mobile technology could improve their food shopping experience in the future, according to new research published by IGD. The Spanish, French and British are most keen on digital innovations, and while the Germans and Dutch are less convinced, they still regard it as important: [...]

More shopping online in SA survey

April 18th, 2012 @

More shopping online in SA – survey  Johannesburg – Online shopping in South Africa is on the rise, with the majority of active internet users saying they do so, according to a survey released on Wednesday. “Among those shopping online, a majority 89% of respondents are satisfied with their overall online shopping experience, with 73% [...]

Can you afford not to sell online?

November 25th, 2011 @

With the explosion in mobile internet access driven by the ready availability of smartphones at low cost and the reduced price of access, a revolution is in the making as more people than ever before look to use the web to inform their purchasing decisions. This revolution, says Johani Marais, country manager of HansaWorld in [...]

More private labels to hit shelves

October 28th, 2011 @

Private label products, although currently a relatively small portion of retailers’ sales, are expected to become a more significant contributor as retailers, facing intense competition, look for ways to boost their margins. Chris Gilmour, an equity analyst at Absa Investments, said on Friday that private label products offered higher margins for retailers as they did [...]

International trade has never been easier

October 24th, 2011 @

With the emergence of the internet over the past 15 years, trade around the globe has never been easier. Trade shows, however, still play a critical role in the product-sourcing and supplier-evaluation process. For the past 40 years, Global Sources (www.globalsources.com) has built its business on bringing together the world’s buyers with Asian manufacturers. “Email [...]

Africa’s five major trends for potential growth

October 14th, 2011 @

Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa’s economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011. The rising population [...]

Supermarket shoppers buying less

September 19th, 2011 @

Shoppers are making more trips to supermarkets but buying less to offset the soaring costs of food and other grocery items, a report said. Market research firm Kantar Worldpanel said grocery sales rose by 4.5% in the three months to September 4 against a year ago, but prices rose by 5.3% and indicating volumes fell [...]

Retailers need to sense a brand revolution

September 19th, 2011 @

By: Michael Hinze Legions of squealing teenage girls would vehemently disagree, but they’re actually not in love with Justin Bieber, just as no awkward adolescent boys are in love with the calendar girl on their wall poster. Infatuation – yes. Fantasy – yes. Love and a relationship? No. And that’s why anyone who thinks consumers [...]