Absa notes shift in spending patterns
Johannesburg – SA’s affluent consumers are focusing more on personal liquidity management and postponing expenditure on big ticket items, according to the latest Absa Private Bank analysis of customer behaviour. Gavin Opperman, CEO of Absa Retail Bank, said it had observed a change in the behavioural patterns of affluent consumers, who had been adopting debt [...]
Mall extensions upgrade regional shopping areas
Anaprop Property Management has announced the opening of Phase 2 of Mall@Carnival on 22 September 2011 and the launch of the Piazza area at Mall@Reds during October 2011, as part of its regional shopping mall expansion. Mall@Carnival, situated at the intersection of Airport and Heidelberg Roads and the N17 and R23 highways in the East [...]
The drive-thru supermarket
Doing the weekly shop on the Internet beats trailing up and down the aisles and queueing at the tills. But then customers may have to wait days for their groceries to arrive. And when they do, it may be at an inconvenient time. Now Sainbury’s may have solved the problem by creating what is, in [...]
Packaging Trends 2011 and 2012
“Packaging has to grab the consumers’ attention, relate to their own identities and create an emotional connection – in a matter of seconds,” states Jason Kempen, Creative Director at Fountainhead Design. Fountainhead is a boutique design and communication agency established in Cape Town in 1995, specialising in premium packaging, corporate identity and brand collateral. A [...]
The changing face of retail in Africa
South African retailers are revolutionising consumer shopping habits across the continent, changing the way consumers shop and what they buy. Gareth Pearson, CEO of BMI, says the momentum for the transformation has come from the major retail chains and property developers who have pioneered a new ‘shopping mall culture’ in major cities in Africa. For [...]
You Are What You Tweet
In light of the scandal around Congressman Weiner’s social media ‘activities’ which lead to his resignation, many are questioning why a high-ranking and prominent person would endanger his marriage and career in this way. Perhaps the more important lesson to take away from this situation is the powerful potential for social media to build, or [...]
FMCG brands need to stand out in order to be outstanding
In a crowded, me-too market, being different is no longer about having a single unique selling point-of-difference, but is more about presenting a composite package that optimises relative appeal to a demanding target audience. Nowadays a brand’s relative appeal has to fight for the attention of an increasingly savvy consumer already distracted more by a [...]
Retail needs youth, design input
Though there seems to be an optimism amongst local consumers, retailers in general seem to be in a state of panic and confusion, with many having put holds on marketing budgets due to conventional methods simply not giving the returns they used to. Some have half heartedly tried to embrace social media but simply seem [...]
Mobile advertising up as companies follow users
Head of Vodacom Mobile Media says previous estimates dramatically underestimated the size of the mobile advertising industry. VODACOM , MXit and Google predict that mobile marketing and advertising spending in SA will double to R1bn by next year. Last year, mobile advertising revenue reached about R500m. Jason Probert, the head of Vodacom Mobile Media, said [...]
Verifying barcode quality crucial for retail
Labelpak director, Mark Sherriff, points out that in-house barcode verification is important in today’s consumer-focused economy, as companies that are not in compliance with increasingly-stringent labelling regulations can face a fine of up to R100 per product that contains an unreadable barcode. “Barcode printing can significantly vary with the slightest changes in the substrate, ink [...]
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