Digital Marketing Guide: Mobile Payments
What are mobile payments? Mobile payments often get confused with mobile commerce. Mobile commerce is when consumers purchase goods, real or virtual, on their phones. This includes buying jeans off a mobile website that then ship through the mail, or purchasing a ringtone that shows up on your cellphone bill. Mobile payments are different; they’re [...]
The Future Of Retail Shopping?
Retailers have embraced the potential of digital signage – whether it’s used as an interactive menu board, wayfinding tool, or product showcase. Experiential retail marketing has taken a giant leap forward with the introduction of digital media on the store floor. Some retailers are pushing digital signage a step further, by creating a retail experience [...]
[2011 trends] Five key trends for SA’s animation industry
The current animation and digital content creation industry in South Africa is growing at a phenomenal pace and fast becoming on par with the best in the world. The way digital content is created and delivered has changed dramatically over the last few years and the abilities of animation are becoming ever more powerful and [...]
[2011 trends] Year of the tablet
If 2010 was the year of the apps, then 2011 will be the year of the tablet. Last year was supposed to be the year of the tablet (after Microsoft CEO Steve Ballmer showed off an HP Slate in January) but it was really the year of the iPad. Apple sold more than 10-million iPads [...]
Do corporate CEOs understand the importance of SEO?
The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, “well that’s because it’s not important, and how can it result in sales?” Hmmm, this attitude would make you look foolish in front of a company (competitor) [...]
Jobs hails ‘post-PC’ world with iPad 2
Apple CEO Steve Jobs took centre stage at Apple’s highly anticipated iPad 2 launch in San Francisco on Wednesday, hailing the arrival of the post-personal computer world. The audience, made up mainly of journalists, gave him a standing ovation as he walked onto the stage, with many noting how well he was looking. Jobs is [...]
Window shopping turns virtual!
Can you imagine browsing through your favorite items at a store even after the closing hours? Researchers tell you how! Window shopping is all set to become a special experience in future. Shoppers passing by their favorite stores in a mall can browse through products, prices at a virtual screen outside the store and even [...]
11 Tools to Help Leverage LinkedIn
Is your green business LinkedIn? Well, maybe it should be. LinkedIn is one of the fastest growing social networks on the web, adding new users at the rate of one each second. Billing themselves as “the world’s largest professional network,” at last count, they were up to over 90 million users across 200 countries. So [...]
[2011 trends] Full steam ahead in the digital world
The world of technology didn’t slow down for a minute in the past year, and developments are set to continue at a fast pace in 2011. The 11 trends that I’ve flagged below firstly highlight some high-level predictions for what we at Google see ahead for the Internet, mobile and devices, before going a little [...]
[2011 trends] External movements to force creative change
I predict a whole bunch of things that I think should happen, certainly based on global trends, and on emerging South Africa trends. Of course, they may not – although ad agencies live in a creative environment that changes by the minute, the one thing they seem less able to do is change! But in [...]
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