Africa: Using ICT to communicate climate change to women
As decision-makers continue to deliberate on the future of the planet, the people most vulnerable to global warming remain largely voiceless in the public domain. While mainstream media may sometimes be missing the boat when it comes to giving these voices the spotlight, new media is proving to be an important avenue to promote awareness [...]
Business wasting money online
Business is wasting time and money by trying to reach people on social networks sites without a targeted strategy, a global research survey has found. “Three out of five South African internet users don’t want to be bothered by brands on social networks,” TNS said in a statement on Thursday. “Winning and keeping customers is [...]
Africa is world’s second most connected region by mobile subscriptions
LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016. There were over [...]
Marketing officers face social media challenges
A new IBM study finds that chief marketing officer’s (CMOs) feel unprepared to manage the impact of social media, channel and device choices and the current data explosion, all viewed as game changers for their organisations. The 2011 IBM Global Chief Marketing Officer Study, assessing the responses of 1,734 CMOs in 19 industries and 64 [...]
Marketers still struggling with social media: Weber Shandwick study
GLOBAL – Brands are still failing to build distinctive social identities, a new study by Weber Shandwick and Forbes Insights has found. It suggests that while marketers and executives are embracing the digital revolution, they are still yet to find what it calls “the sweet spot” of brand positioning on social media. The “Socialising your [...]
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