A purchase doesn’t become a “good deal” until prices hit at least 50 percent off, according to a survey published Friday by the Retrevo consumer shopping site.
Since almost three-quarters of shoppers who hit the malls and stores on the official “Black Friday” opening of the holiday shopping season also said they regularly use the daily deal sites, retailers may have to offer similarly deep discounts to make sales, the study suggests.
For a list of stores where Nashville shoppers won’t be splurging this holiday season, check out our recent gallery of the top retail stores missing from Nashville.
“It’s hard for today’s retailers to make their Black Friday deals stand out when shoppers have been getting significant discounts throughout the year,” said Manish Rathi, Sunnyvale-based Retrevo’s co-founder and vice president of marketing.
“This group of consumers isn’t easy to please, and they’re willing to hold on to their money until the right deal comes along. We are concerned about the average retailer’s ability to provide high caliber deals this Black Friday and even the rest of the year to satisfy this emerging subculture of deal addicts,” Rathi said.
The survey also indicated that women are far more likely to be “daily deal” addicts than men and that the No. 1 thing they want a deal on when they hit the stores on Black Friday will be shoes and clothes.