Emerging Market Conference
Understanding the emerging market is vital for every company in South Africa. The POPAI Emerging Market Conference will allow you to gain insight into various important aspects and opportunities that lie within this diverse sector.
A wide range of topics covering marketing at retail opportunities; activating new products specifically developed for the emerging market and how brands get their product into the emerging market retailers are just a few of the topics that will be covered at the conference.
Who should attend?
Brands Retailers Marketing at Retail Executives Trade Marketing Service Provides / Manufacturers
Attendees
Key outcomes
Attendees will leave with new insights & ideas about marketing at retail opportunities in the emerging market.
Topics for the conference
- Siwe Nyuswa (Ntshona Intelligence)-Marketing at Retail opportunities in Emerging Market
- Barrows – Innovative case studies demonstrating effective Marketing at Retail strategies in Emerging Markets.
- Dustine Tobler (TGI South Africa) Insight to brand trends in the Emerging Market
- Le Beau Taljaard (Smollan) -“Breaking” into Spaza shops (How do brands get their product in to the Emerging Market Retailers.)
- Harron Kalla (Amka)-Pack sizes and the Emerging Market
- Russel Stromin (Strike Media) -Influence of Mobile Marketing on the in-store environment
- Tracy Felicidade Jones (Brand Spanking Marketing, Ex-Nestle) – Activating new products specifically developed for the Emerging Market ( How these products are launched)
