Emerging Market Immersion Day – 22nd September Johannesburg
Township Inroads
The rise of the township entrepreneur and how brands can benefit from this trend.
Understanding the emerging market is vital for every company in South Africa. With POPAI you can gain firsthand experience of the reality, with expert commentary explaining the key factors in this vibrant and rapidly changing world.
Much is known about the emerging market. POPAI gives invaluable insight into the less well known area of emerging market relationship with retail.
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Special Learning’s
- How brands can utilise the vibrant township environments to make inroads i.e. route to market, into the township through various marketing at retail opportunities.
- Explore why ‘backroom’ (i.e. container and garage) based businesses thrive in the township.
- Look at ways that brands can participate meaningfully through marketing at retail in this space.
- How does proximity affect the purchase of high end goods?
- Shopping nodes and marketing at retail.
- Discover firsthand how small business are driving product availability.
We visit a range of diverse retail outlets and areas with a short presentation in advance of each visit.
We will end with a discussion giving a summary of opportunities and sharing market insights.
If you want more specialized on specific information about how the Emerging Market engages with your company or brand please contact POPAI for a quotation.
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Costs per person |
1 person |
3 or more persons |
| POPAI Members | R1490 excl. VAT | R1250 excl. VAT |
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NON – Members |
R1990 excl. VAT | R1490 excl. VAT |
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